Diversifying Japan's biggest food festival

Food & Drink | EVERYMAN EATS Sep 28, 2012

Diversifying Japan's biggest food festival

by Steve Trautlein

From its origins as a regional festival in the backwaters of Aomori Prefecture, the B-1 Grand Prix has attained a status of Fuji Rock-like proportions. The seven-year-old event, which attracts enthusiasts of local cooking from around Japan, almost single-handedly kick-started the country's obsession with ...