Reference | EXPLAINER Aug 14, 2017
Some Japanese brand legacies stand to profit from geographical indication; others, not so much
by Shusuke Murai
In the not so distant future, Kraft Parmesan, a household name for grated cheese with its distinctive green package sold by a Japanese dairy company, may disappear from shelves in Japan or reappear bearing a different name. That is one example of what may happen ...
