Culture | Japan Pulse Jul 4, 2012
Cool heat-blockers for summer 2012
by Felicity Hughes
It's gonna be a scorcher out there, but at least Japan Inc. has dreamed up a few new fun ways to beat the heat.
National / Media | Japan Pulse May 17, 2012
by Felicity Hughes
Monks gone wild? Not quite, but Buddhism is indeed trying out new ways to reach the next generation.
National / Media | Japan Pulse Mar 23, 2012
Rich Japanese flavors for lean times
by Felicity Hughes
Japanese foods are getting more flavorful as budgets get leaner.
National / Media | Japan Pulse Mar 8, 2012
Prizes for every picnic as spring campaigns blossom
by Felicity Hughes
Free beer and WHAT in a box? Japan's spring ad campaigns are in full swing.
National / Media | Japan Pulse Oct 14, 2011
Say cheers to these limited edition beers
by Felicity Hughes
News season, new beers, new marketing campaigns. Always a good reason to say "Kanpai."
National / Media | Japan Pulse Oct 15, 2010
Beer campaign stirs up the ire of working wives
by Felicity Hughes
A beer commercial depicting a sunny stay-at-home wife has some critics foaming at the mouth.
Culture | Japan Pulse Aug 6, 2010
Big (only) in Japan? Rooftop beer gardens
by Daniel Morales
Imported from Europe in 1953, beer gardens are a summer tradition in Japan. Recently, they've had to cater to a new demographic to stay afloat.
National / Media | Japan Pulse Apr 22, 2010
Major beer companies diet excessively while craft brewers beef up
by Daniel Morales
While major beer companies are in dead heat, churning out suds at lower prices, the craft brewers are bulking up on flavor and still winning the race.
Food & Drink | Japan Pulse Mar 24, 2010
Big (only) in Japan? Beer salesgirls
by Daniel Morales
The "beer girls" (uriko) are a familiar sight to any baseball fan. Pulse asks are they big (only) in Japan?
National / Media | Japan Pulse Dec 21, 2009
by Felicity Hughes
Let us raise a glass to the tippling trends of 2009: to cheap booze, less calories, more nostalgia and supposedly responsible drinking.
Business | YEN FOR LIVING Dec 10, 2009
by Philip Brasor and Masako Tsubuku
For truly recession-style bonenkai, salary workers are hopping aboard Arakawa-sen's Forget-the-year Beer Special. Next stop, Hangover Hill.
Culture | Japan Pulse Oct 30, 2009
An artsy Octoberfest weekend in Tokyo
by Jason Jenkins
This may be Tokyo Design Week, but there are a number of interesting art events worth your time as well.