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To catch a counterfeiter, Japan's fashionistas turns to Fake Busters

Style & Design | ON: FASHION Jul 9, 2022

To catch a counterfeiter, Japan's fashionistas turns to Fake Busters

With hundreds of thousands on the line, it pays to know if your jewelry is authentic.

Can unlikely friendships kickstart fashion’s lackluster recovery?

Style & Design | ON: FASHION Jun 11, 2022

Can unlikely friendships kickstart fashion’s lackluster recovery?

Breaking down brand barriers may be the only way forward for Tokyo's couturiers

Fashion’s retail revolution: What’s old is new again

Style & Design | ON: FASHION May 14, 2022

Fashion’s retail revolution: What’s old is new again

As pandemic precautions appear to ease, retail fashion grapples with a return to business as usual.

Tokyo fashion week not as fashion-forward as hoped

Style & Design | ON: FASHION Apr 9, 2022

Tokyo fashion week not as fashion-forward as hoped

Not even a who’s who of Japanese designers could overcome the uneven adoption of emerging tech at Rakuten Fashion Week Tokyo.

Online status: If you build a virtual world of fashion, will they come?

Style & Design | ON: FASHION Mar 12, 2022

Online status: If you build a virtual world of fashion, will they come?

Brands are seeking to replicate traditional models of scarcity in a metaverse where true abundance is possible.

Expressing gender: Fresh approaches to unisex collections

Style & Design | ON: FASHION Feb 19, 2022

Expressing gender: Fresh approaches to unisex collections

A diverse fashion market is one that is broad enough to include everyone.

NFT fashion collaborations: Virtual fashion, real demand

Style & Design | ON: FASHION Jan 29, 2022

NFT fashion collaborations: Virtual fashion, real demand

Consumers experiment with an NFT project that taps into Harajuku nostalgia from the 1990s.

Retail therapy: Fashion outlets in battle to fight fatigue

Style & Design | ON: FASHION Dec 11, 2021

Retail therapy: Fashion outlets in battle to fight fatigue

Stores adopt a few innovative measures in a bid to prize open the wallets of domestic shoppers with overseas customers still shut out of Japan.

Shop to your heart’s content, without a staff member in sight

Style & Design | ON: FASHION Nov 14, 2021

Shop to your heart’s content, without a staff member in sight

If you’ve ever felt Japan’s customer service was too much, contactless shopping is on the rise. Meanwhile, pop culture-capsule collaborations vie for the title of “most shocking.”

Anime aesthetics blur the line between real and virtual fashion

Style & Design | ON: FASHION Oct 10, 2021

Anime aesthetics blur the line between real and virtual fashion

As some brands dip their toes into NFTs, others turn to nostalgia-with-shock-value to sell both real and virtual clothing.

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