Style & Design | ON: FASHION Jul 9, 2022
To catch a counterfeiter, Japan's fashionistas turns to Fake Busters
With hundreds of thousands on the line, it pays to know if your jewelry is authentic.
With hundreds of thousands on the line, it pays to know if your jewelry is authentic.
Breaking down brand barriers may be the only way forward for Tokyo's couturiers
As pandemic precautions appear to ease, retail fashion grapples with a return to business as usual.
Not even a who’s who of Japanese designers could overcome the uneven adoption of emerging tech at Rakuten Fashion Week Tokyo.
Brands are seeking to replicate traditional models of scarcity in a metaverse where true abundance is possible.
A diverse fashion market is one that is broad enough to include everyone.
Consumers experiment with an NFT project that taps into Harajuku nostalgia from the 1990s.
Stores adopt a few innovative measures in a bid to prize open the wallets of domestic shoppers with overseas customers still shut out of Japan.
If you’ve ever felt Japan’s customer service was too much, contactless shopping is on the rise. Meanwhile, pop culture-capsule collaborations vie for the title of “most shocking.”
As some brands dip their toes into NFTs, others turn to nostalgia-with-shock-value to sell both real and virtual clothing.