Style & Design | ON: FASHION Sep 12, 2021

What makes virtual fashion shows work? Clever videos certainly help

With even big-name houses struggling for views, brands that abandoned the typical film format found the most success.

Style & Design | ON: FASHION Aug 15, 2021

Tokyo fashion week shifts its schedule, signaling Japan-focused approach

Rakuten seizes the opportunity to better appeal to a local clientele, while skateboarding style tops the Olympic podium.

Style & Design | ON: FASHION Jul 11, 2021

Tokyo 2020’s Olympic uniforms are here to make a statement

Athletes’ uniforms illustrate the values each country wishes to embody. So think of the Olympics opening ceremony as one of the largest runway shows the world has to offer.

Style & Design | ON: FASHION Jun 13, 2021

For new fashion events and collections, it’s all about the timing

Japan’s latest styles celebrate Pride Month (sort of), take fashion week to print and collaborate with vintage video games.

Style & Design | ON: FASHION May 16, 2021

Kawaii, but make it subversive: Japan’s latest fashion is more than its frills

The country’s over-20s are embracing cute clothing in a subversive push against adulthood.

Style & Design | ON: FASHION Apr 11, 2021

Pop culture paraphernalia is where fashion is at — if you can afford it

After many stores shut their doors last month, there’s now a pop culture-tinged positivity imbuing Japan’s fashion scene.

Style & Design | ON: FASHION Mar 13, 2021

Practical workwear bucks the trends and brands turn to digital talent

Utility wear brand Workman is enjoys rise in sales despite a downturn in the fashion industry. Meanwhile, Valentino and Wego sign on virtual celebrities to appeal to specific demographics.