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Practical workwear bucks the trends and brands turn to digital talent

Style & Design | ON: FASHION Mar 13, 2021

Practical workwear bucks the trends and brands turn to digital talent

by Samuel Thomas

Utility wear brand Workman is enjoys rise in sales despite a downturn in the fashion industry. Meanwhile, Valentino and Wego sign on virtual celebrities to appeal to specific demographics.

Can a new era prepare Japanese style to let go of Heisei trends?

Style & Design May 12, 2019

Can a new era prepare Japanese style to let go of Heisei trends?

by Samuel Thomas

It's early days of Reiwa, but so far, Japan's fashion industry looks set to continue playing it safe in the new era.

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